Moderator Script

Introduction - Preparing Participant

• Hi/hello.. How are you today?
• Do you mind if I use your first name?
• Thank you, Hi *NAME*.
• Well I want to start off by saying thank you for agreeing to participate in the study of this website.
• The purpose of this study is to establish the usability of this website. In other words, is the website user friendly?
• From this study, I might notice changes that would improve this website. I might also note good or beneficial qualities of the website as well.
• In this study, you are the user. Please know that this isn’t a test on your abilities. There are no wrong answers. This is testing the website, not you.
• When I’m done explaining everything, I’ll give you a brief questionnaire. Then I will ask you to do tasks. When you’re finished, I will follow up with a questionnaire afterwards.
• The main focus is to speak your thought process out loud. I’ll give you a task, for example, “find the search bar” and you talk about how you go about finding it.
• Does that make sense?
• Our thought process is usually mostly in our heads, so it might be weird to say your thoughts out loud, but do the best you can.
• When I ask you to do a task, I actually want you to go through the motions. For example, if I ask you to create a post or an ad, I want you to actually do or attempt to do it. Does that make sense?
• Also I am here if you get stuck or have a question or need clarification. Does that sound okay?
• I may or may not ask you questions throughout the process if needed.
• Are you ready to begin?

Pre-test Questionnaire

• Let’s start with the questionnaire.
• The website you'll be testing is Craigslist and I’m just going to ask you about your experience with it.
• Have you ever used Craigslist?
• If so, what for?
• Do you think it is something you would (use) (continue to use) in the future?
• Thanks for answering those.
• I am sending you the website link. Let me know if it’s working.
• Now I’m going to start giving you your tasks.

Tasks - The Study

1. Find Denver’s craigslist page
2. Find where you would go if you wanted to buy some books.
3. Now go back to Denver’s main page
4. Find where you would go if you’re looking for a government job
5. Now find a one bedroom home for rent?
6. Can you find one that is under $2,000 and is dog friendly?
7. Now go back to Denver’s main page
8. Find where you would go if you were looking for garage sales
9. You are wanting to sell your monopoly board game. Create a post that lists it for 5$
10. You can use my email - kiraselucky@gmail.com
11. Great, go to the initial craigslist page, the MAIN craigslist page (not Denver)
12. Now go to Las Vegas, Nevada
13. Find the “pets” discussion forum
14. Search for “bird”
15. Great, go back to the las vegas page
16. Find where you would go if you wanted to buy “health” and “beauty” products
17. Find where you would go if you wanted to post an accounting job
18. You want to add one more thing into the job description, go back to that page so you can add the information
19. Find where you would go if you want to read Craigslists “privacy policy”
20. Find where you would go if you want to see what is listed for “free”
21. Great, now lets change our location from Las Vegas to Rapid City
22. Find where you would look for a temp or temporary job
23. You want to sell your recliner chair. Create a post that lists it for 100$
24. You are needing a plumber to come to the house, where would you look for a plumber?
25. You are looking for a vacation rental for your upcoming trip. Where would you go to find that?
26. Where would you find local activities in Rapid City.
27. Find where you would post something for free.
28. Find where you would go if you wanted to know anything that is happening on the 18th of May.
29. For our last task, find where you would go if you wanted to change this website's language.

Post-test Questionnaire

• How do you feel about Craigslist after this study?
• Did you find the tasks easy or difficult?
• How do you feel about the appearance of the website?
• Do you think it functions well or in other words, is easy to use?
• Is there anything you enjoyed about Craigslist?
• Is there anything you didn’t like?
• Would you ever use Craigslist in the future?

We have finished the study. I want to thank you again *NAME* for participating in this study. You did a great job! Have a great rest of your day!